Sales

High-consideration products or services, such as cars, smartphones, loans, and homes, generally have a longer sales cycle compared to low-involvement products like bread, candy, and toothpaste. This is because buying high-involvement products requires more thought and consideration. People have different needs and preferences, and this affects their decision-making process.

To help you close more sales when selling high-consideration products or services, here are some tips. Salespeople often focus too much on the product and deal and not enough on the customer. The best salespeople focus on their target customer’s goals, interests, and desired outcomes and help them visualize how the product or service can meet their needs.

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